One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real-time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com, or AOL for your company’s product or service?
The chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste the written copy into a table and upload it. They are not expected to be professionals in the art of international Internet marketing, nor should they be.
The Internet is a big place. An expanding and creative digital universe demands a variety of professionals in hardware, software, graphics, copywriting, international marketing, domain retailers, operations, finance, journalism, advertising, and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?
Read More Articles :
Last year, AdWords alone generated $3.4 billion for Google.
With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly. How does one go about shopping for an honest and successful company specializing in international marketing and public relations on the Internet?
It would help if you asked several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.
First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother-tongue level and understands the marketing culture of your target market. If you hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years. Second, you want to know what experience and for many years they have worked with international marketing, conventional distribution channels, sales, Marcom, viral marketing, brochures, advertising, and public relations?
Third, what professional experience do they have in copywriting, journalism, and research? Fourth, what practical experience do they have in programming? And last but not least, how long have they been working on the Internet? An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution, and sales channels to integrate the digital world with the classic print, broadcast media, and sales markets. The SEO must be an accomplished, creative, and professional writer who can write for both the reader and the search engine.
This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffer a bit as the writer finds a fine balance between getting your attention and the search engines’ eyes. But what is more important? The search engine! For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copywriting will find itself lost in cyberspace.
Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person? Many in Israel will tell you yes. I say you will be lucky to find a team with each of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel. What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?
Perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.” If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”
Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms, and forums in Google and Yahoo and creating videos for YouTube.
Can a native-born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases? Are they fluent in a variety of Israel export and import markets relating to hi-tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, workforce, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines, and rental cars?
Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shimona, and Eilat. Never look at office size as a measure of success. What you are paying for are knowledge and talent. Many SEO professionals and their complimentary staff of copywriters and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by ranking their clients and their own personal search engine optimization ranking on Google and Yahoo.
Never pay a maintenance fee. International Internet Marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News. Never pay all that they ask for upfront. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.
Lastly, if the SEO international Internet marketing company promises you a first-place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN, and AOL control. They can promise you a higher ranking and, depending on your industry’s link density, maybe even a top ten position. Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet, that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.
Your first step in hiring an international Internet marketing company in Israel is a Google search. Your second step is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English-speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four-color bleed, and optimized SEO news headline on the Internet looks like – keep walking.