Pens, lighters, umbrellas giveaways are many. But which gifts are particularly effective and what should be considered when choosing suitable articles for customers and business partners? A few tips can help make the investment in freebies worthwhile.
In addition to advertising in radio, television and the newspaper or billboard advertising, the use of promotional items is part of the spectrum of classic marketing measures. The job of a promotional item is to create a need for the customer, to explain the business idea of the company or to court a business partner. The freestyle is to select and design the promotional item so that customers and partners do not perceive the giveaway as an inferior giveaway. A good promotional item is thus perceived as a gift that transports an idea or the company logo. For the Custom paper bags this is important.
When self-employed people ask themselves which giveaway is the best, they will not get a blanket response neither from consultants nor from the internet. To be specific are the individual circumstances, both with regard to the own company as well as to the receiver. However, there are a number of factors that can help in choosing suitable and effective promotional gifts. So founders should first make a cost estimate:
What is the relationship between the price of the targeted giveaway and the expected benefit?
So it makes little sense to give away a high-quality wristwatch to end customers, when it comes to the distributed products are rather low-priced goods. Here entrepreneurs should take better to small, but fine gifts, such as lanyards or USB sticks.
Promotional products can be diverse
On the other hand, if the recipient of the giveaway is a decision maker of a wholesale chain or a department store, he or she will decide whether or not to include their own items in the assortment of their company. In such cases, self-employed for giveaways could spend more. For the proper Custom Thumb Drive this is important.
Surprise customers and business partners
Promotional gifts have the best effect if they are able to surprise customers or business partners. However, this does not have to happen beyond the value of the respective giveaway, but can be done through originality, uniqueness or unexpected utility.
For example, not everyone will have a small-size snow shovel for the trunk
Even a credit card and ID card case with integrated protective cover against the reading of the data stored on the chips can dazzle and delight business partners. And a USB car charging plug with two outputs, such as can be found, can be very useful in everyday life and remind the customer again and again of the founder and his start-up.
Pay attention to high quality
Very important in the selection of giveaways is the quality. If the clip of the pen stops after a few days or the flashlight stops working, it is transferred to the donor or the company and associated with the quality of their own services.