Pens, lighters, umbrellas giveaways are many. What gifts are particularly effective, and what should be considered when choosing suitable articles for customers and business partners? A few tips can help make the investment in freebies worthwhile.
In addition to advertising in radio, television, newspaper, or billboard advertising, promotional items are part of the spectrum of classic marketing measures. A promotional item’s job is to create a need for the customer, explain its business idea, or court a business partner. The freestyle is to select and design the promotional item so that customers and partners do not perceive the giveaway as an inferior giveaway. A good promotional item is thus perceived as a gift that transports an idea or the company logo. For the , this is important.
When self-employed people ask themselves which giveaway is the best, they will get a blanket response from consultants or the internet. To be specific are individual circumstances, both about the own company and the receiver. However, several factors can help in choosing suitable and effective promotional gifts. So founders should first make a cost estimate:
What is the relationship between the price of the targeted giveaway and the expected benefit?
So it makes little sense to give away a high-quality wristwatch to end customers when it comes to the distributed products are rather low-priced goods. Here entrepreneurs should take better to small but fine gifts, such as lanyards or USB sticks.
Promotional products can be diverse.
On the other hand, if the giveaway recipient is a decision-maker of a wholesale chain or a department store, they will decide whether or not to include their own items in the assortment of their company. In such cases, self-employed for giveaways could spend more. For the proper, this is important.
Surprise customers and business partners
Promotional gifts have the best effect if they can surprise customers or business partners. However, this does not have to happen beyond the value of the respective giveaway but can be done through originality, uniqueness, or unexpected utility.
For example, not everyone will have a small-size snow shovel for the trunk.
Even a credit card and ID card case with an integrated protective cover against reading the data stored on the chips can dazzle and delight business partners. And a USB car charging plug with two outputs, such as can be found, can be very useful in everyday life and remind the founder and his start-up repeatedly.
Pay attention to high quality.
Paramount in the selection of giveaways is the quality. If the clip of the pen stops after a few days or the flashlight stops working, it is transferred to the donor or the company and associated with the quality of their own services.