How to Set Up Online MARKETING TOOLS for Your New BOOK

In the last two months, I’ve been very busy with advertising and marketing my new book. I’ve discovered so much by being indie (a self-published writer who works fully independently and is a do-it-yourself character) that I desired to percentage my knowledge with other authors to assist them in gaining the achievement.


As a solopreneur and a commercial enterprise-woman who’s used to creating matters appear for herself, I had been operating on putting in place all the vital advertising and marketing tools for this book on my own. Everything – from shopping for a site call and web hosting to developing internet site’s headers, footers, pages, and looks, to placing a Facebook web page, a Twitter account, Goodreads profile, and a giveaway, linking these types of collections and making it looks quite, whilst growing a video script to produce an e-book trailer and in reality locating a low-priced manufacturer – I’ve completed all of it just on my own.

Frankly, it’s been no longer clean via any approach. So, I think: “Why no longer write an article approximately how I have completed all this, and devote it to self-published authors?” Here you cross – you are reading it now.

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A website. The website in your e-book is aimed to serve as e-book’s touchdown page and comprise the information that your ability readers and media may also want: the ebook’s cowl, the intro on your book, creator’s bio and picture, samples of media appearances, an e-book trailer, endorsements for your ebook from readers, a signal-up field in your ability readers, and the like. START WITH A CATCHY AND EASY TO REMEMBER DOMAIN NAME! To create my internet site, I went to GoDaddy and started attempting one-of-a-kind domain names that had been doping up in my head.

My ebook’s actual call carries too many words, so, manifestly, this wasn’t an alternative for a website name. I came up with a nickname for my ebook, attempted SMARTgoalsBook, and it was to be had. I bought hosting from GoDaddy for three hundred and sixty-five days for $75 and the area name for 3 years for $ fifty-one after a few reductions, for which I received unique cut-price codes via electronic mail some weeks before that. I did not purchase any additional pages – just one page that includes a fundamental package.

I did not pay for any internet site-building equipment both. Instead, I mounted the WordPress app, which is loose and has no web page limits in any way. Installing the WordPress app took a few minutes and then a few minutes extra to look ahead to an affirmation. Once that become carried out, I changed into able to log in and begin constructing my internet site.

First, I needed to install a subject. I attempted some, searching for something orange, clean, current, and good-looking – something that would appear correct on a cellular tool it is being regarded on. I chose the “Black and Orange” WordPress topic. I wouldn’t say I liked a few matters about it, though, together with a Search field in a header. So, I opened Appearance/ Editor / Header at the right aspect, showing me the code. I had no clue how to work with HTML code, so I copied it all into a safe location and started playing with it at the Editor web page, saving and checking it out.

I was given the Search container out! The next step changed into editing a footer, wherein it first said who evolved the theme, and so forth. Still, I desired it to say “© Current Year My Name and My Company, LLC My Company Website My Phone Number My Email Address” You will want to customize your footer as nicely – it is a free branding and gives you credibility; it also suggests that your website is professionally accomplished. So, I did what I described earlier. Appearance / Editor / Footer on the right aspect, and it confirmed the code.

I copied all of it into a secure area and started gambling with it on the Editor page, saving and checking it out. I got my copyright message in! For pages to seem the manner I wanted in a certain order, I created a menu for pages below Appearance / Menus. Of route, your internet site’s call and tagline can be edited underneath Settings / General, except you’ve got a customized banner as I do – then, you may not want those. Just play with it, keep and spot if you want the look. Patience and time funding can pay off – I promise.


Social Media. Social networks are your unfastened advertising tools and your possibility of interacting with your present-day and capability readers and clients. Definitely, use them! I created a Facebook page for Turn Your Dreams and Wants Into Achievable SMART Goals! In only some minutes. You do need to have a Facebook profile first, though. Facebook tools are unfastened. To sell my e-book’s Facebook page, I went to Build Audience / Invite Friends and invited all of my cutting-edge buddies from my private profile, 10 at a time.

Then, I invited each person to my Constant Contact listing via exporting the contacts from Constant Contact to a separate record and importing it to my Facebook web page. Then, I additionally invited my Skype contacts. Next, I created a Twitter account for my ebook. It’s unfastened as well. I delivered the Facebook page to my Hootsuite social media supervisor (any other brilliant FREE tool) and pre-scheduled as soon as-a-day posts for a month or so. After that, I set my Facebook posts to move at once to Twitter.

The hardest element was to create a Twitter tab for my Facebook web page; this means that my tweets might show up on a separate tab on my Facebook web page for the e-book. As a solopreneur, I like unfastened everything, so I stored looking for another unfastened tool. I ended up using this one: https://apps.Fb.Com/twitter-tab-app/ It literally courses you on how to configure it for your flavor – you could change colors of the real tab hyperlinks, the number of tweets shown, and so on. This is an incredible device to reveal to your audience which you have an extensive online presence.

Integrating Social Media into Your Website. By integrating your social networks into your internet site, you make yourself self-searchable, reachable, and allow your readers and customers to, without problems, get a maintain of you and be part of your network. It’s a notable manner to sell your book and yourself as a writer and professional! To have a Facebook LIKE container with faces of human beings, who already appreciated my web page, I installed a plugin known as “FB Like Box”.

It offers you an opportunity to configure its appearance the way you want – with a movement of your posts “on” or “off” (I chose “off”), with faces of your enthusiasts “on” or “off” (I chose “on”), and, ultimately, it helps you to specify the width and excessive of the field as well as lets you to name the field. Next is Twitter. To have a beautiful Twitter feed with the “Follow” button, I went right here https://twitter.Com/settings/widgets. I configured the widget in how I wanted it for my website and copied the produced HTML code (it is straightforward – it takes simply one click on and no special knowledge).

Then, I went to my Dashboard on WordPress internet site below Appearance / Widgets; I dragged the Text Widget to the sidebar on the proper, positioned it anyplace I desired the Twitter feed to appear, and, lastly, I pasted the code that I copied from the Twitter widget web page – directly into the Text Widget on my sidebar. I saved it, and it seems ideal – test it out. I propose it fantastically!


Social Sharing and Commenting. By permitting your visitors to comment and proportion to your internet site is preferred and your blog posts mainly, you get word-of-mouth advertising without spending a dime. You’ve were given to cast off your fears of receiving negative comments – even if you do get a few terrible remarks, it truly is your threat to improve. The assignment of finding the right plugins for this cause is the maximum complex part because of a large kind of social percentage buttons to be had for WordPress.

The best recommendation I can give you here is that this – determine out first what social internet site you want to encompass into sharing options, decide whether or no longer you need counts of likes and shares to appear and, finally, attempt, attempt to strive until you find what is high-quality in your eye. I have spent many hours doing simply that. I tried to install exclusive social share plugins, configured them, store them, look at the way it looks on my website, deactivate, delete, and search for some other one… But now I am glad about what I’ve were given! For comments, I use a plugin referred to as Facebook Comment.

You will see that WordPress has these; the one I use is the second one that appears below Plugins / Adds New / Search consequences. Right now, on my very website, I use four exclusive plugins: one for social stocks on the bottom of each put up and web page, another for social sharing buttons on excerpts of the blogs, the third one is a floating widget at the left-hand side (which isn’t seen on cell gadgets – handiest computer and laptop), and, eventually, there’s a widget at the right aspect that allows you to comply with me and has all my social networks listed as icons. Let me let you know about every of those.

Vickie Saunders
Vickie Saunders
Introvert. Tv enthusiast. Freelance twitter practitioner. Beeraholic. Analyst. Bacon trailblazer. Troublemaker. Skateboarder, traveler, band member, Bauhaus fan and independent Art Director. Performing at the fulcrum of minimalism and function to craft an inspiring, compelling and authentic brand narrative. Nothing ventured, nothing gained.

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